a collection of concepts
Brandings
The following page presents four brandings created in a scholastic context and emphasize different aspects of the analogue and digital appearance of a brand.
01
SNEAT is the concept of a Clean Meat Brand created for the traditional supermarket with emphasizes on the futuristic context the substance of the brand deals with. SNEAT targets a younger to middle age group of possible consumers and appears as a pop of color next to similar products such as plant based meats. It accentuates its differences and connects this with the aspects of sustainability.
02
WRYDER is a new orientation of the Wuppertaler public service called "Hol Mich!". The redesign concentrates on a differential from the originally design and company without losing the essence of the brand therefore the variation of color. The whole context ist the modernization of the service to gain a wider group of users and to approach a different kind of reasoning behind using the service. Time management, sustainability, regionality.
03
Watchingrecords is an online shop for movie score vinyls. Its design is designated to the feeling of the record stores of the 90s enhanced with modern day touches. Little Elements on the page support the impression of this.
04
1950 an elephant jumped into the Wupper. Nothing special you think? Well he jumped 10 meters out of the suspension railway into the River, survived with only some scratches and became one of the most famous events of the city. zweimalzwei is a concept of branding for this event rooting in the numbers behind it.
